Values-Driven Marketing

Prairie Heart Institute, a global leader in heart care, engaged Karl James to connect with healthcare consumers who share common values to life. Shared values is the way to creating long-term consumer relationships. Karl James utilized values-driven marketing and ...

Government Affairs

Karl James led a campaign to publicly expose shortcomings of actions designed to create  a favorable environment for a few while adversely impacting many. Direct mail, social media, and public relations efforts generated standing-room only participation in the public ...