Market-Driven Branding

GS Global Resources hired Karl James & Company to unify a once-confusing patchwork of business-to-business companies under a single brand. Founded four decades ago, the newly named and branded GS Global Resources now has a distinct value proposition that guides...

Event Branding

Montessori School of Waukesha hired Karl James & Company to support its 50th anniversary by developing an event strategy and theme: Expectation. Mastery. Performance. The golden anniversary presented a rare opportunity to tell the school’s story better, more often...